Promotion on Facebook

Facebook is the most famous social network in the world, where people with an average age of 27-40 years old have high purchasing power. Promoting a page on Facebook is interesting not so much in the size of the audience as in its quality (better level of income and education compared to other social networks). That’s why Facebook has been successfully used for business promotion for quite some time.

Get an offer
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2014 We have been working since 2014
171 There are 171 projects in our portfolio
$0.60 For liking Pages

Promotion on Facebook will allow:

Use an additional channel for lead generation
Increase sales
Increase brand awareness and loyalty
Create an additional communication channel with potential clients

Facebook management service pages includes

Preparation
  • Primary audit of marketing indicators of business and Facebook account
  • Analysis of competitors’ promotion methods on social networks
  • Target audience analysis
  • Development of an individual mini-strategy for brand promotion on Facebook
Maintaining
  • Development of a content plan, concept of promotions, competitions, sweepstakes
  • Preparing visuals and writing posts
  • Account design (avatar, current, bio, branded feed and stories)
  • Publishing posts and stories in accordance with the content plan
  • Communication and processing of applications (comments, marks, messages in Direct) - sales promotion and handling of negativity
  • Working with reviews
  • Formation of a community of brand advocates
Analysis
  • Tracking indicators throughout the entire period of work
  • Drafting a full report on the work done and development dynamics

Analytics

fImg Ads manager
fImg Google Analytics
fImg CRM system

So that you can monitor the current parameters, we will provide you with parallel access. If necessary, we are ready to advise you on the analysis of key indicators to assess performance. Every month we compile a report on the results achieved, and also provide a weekly mini-report on current results and parameters.

innerInst engagement (ER and ERR)
innerInst coverage (Reach)
innerInst conversion rate (CR)
innerInst click-through rate (CTR)
innerInst cost per click (CPL)
innerInst goals achieved (CPA)
innerInst cost per lead (CPL)

What is included in our services?

Facebook

PREPARATION

  • Facebook page audit
  • Analysis of competitors' promotion methods on social networks
  • Target audience analysis
  • Development of an individual mini-strategy for promoting your brand on Facebook
  • Setting goals and ways to implement them for 3/6/12 months
  • Defining a portrait of the target audience
  • Branding according to the brand’s brand book or development from scratch for an account

CONTROL

  • Development of a content plan, concept of promotions, competitions, sweepstakes
  • Account design
  • Preparation and publication of posts and stories in accordance with the content plan
  • Communication and processing of applications, working with reviews

ANALYSIS

  • Tracking indicators throughout the entire period of work
  • Drafting a full report on the work done and development dynamics
Facebook

PACKAGE S + TARGETED ADVERTISING

  • Defining advertising goals
  • Development of advertising materials
  • Development of advertising materials
  • Tracking and analyzing results with subsequent adjustments (if necessary)
  • End-to-end analytics of results via Google Analytics
  • Analysis of results for the period and adjustment of strategy
Facebook

SM PACKAGE +

  • Development of an individual brand promotion strategy on Facebook - we will develop for you a full version of the promotion strategy, which will allow you to plan and analyze the effectiveness of advertising campaigns in terms of strategic indicators
  • Selection of influencers for collaboration, setting technical specifications and monitoring the process - we will help you find bloggers for advertising integrations, provide them with technical specifications and monitor its implementation